And I Will Not Leave You Until Death – our campaign

We have created a slogan and a mock-up for an awareness campaign that we want to develop as one of the themes of the IDEAlni.org project. It will be a place for topics that are familiar and have been covered many times in other social and awareness campaigns – but presented in a different, perhaps subjective, yet conceptually refined way. The first instalment is our take on cigarette-pack warnings, because nobody will convince us that poisoning yourself is OK. We dedicate it to all our friends and acquaintances on whom the traditional warning labels have no effect.